Increasing Consumer Benefits & Engagement In AMI-Based Conservation Programs, Report and Guidebook 2022

Organization: American Water Works Association

Co-author/Contributor: Maddaus Water Management

Prepared for the American Water Works Association and authored by The Behavioralist, Michelle Maddaus and a devoted group of utility professionals worked collaboratively on this report and accompanying guidebook. The report “presents findings from a study of how Advanced Metering Infrastructure (AMI) can be used to promote residential water conservation. It integrates results from an extensive literature review, a survey of 322 U.S. utilities, 11 in-depth interviews with utility managers, and four field experiments on encouraging engagement with AMI portals. The report maps utility experiences with the roll-out of AMI and discusses how utilities can apply behaviorally informed strategies to improve customer engagement with, and the efficacy of, AMI portals.”